Gables Residential and Modern Message partner to create CAPTIVATE!

Gables Residential, the leader in developing and managing multifamily communities, has announced its partnership with Modern Message, an online digital rewards platform that uses gamification to enhance residential living. Using Modern Message, Gables will move away from the traditional rewards system to a digital system called CAPTIVATE!, which is available on iOS and Android. CAPTIVATE! is designed to increase resident engagement by rewarding points to those who join in community events, follows their apartment complex social media outlets and more.

“CAPTIVATE! is a one-stop-shop that will create greater engagement between the residents, our on-site teams, and Gables Residential,” said Gigi Giannoni, Gables Residential Vice President of Marketing and Public Relations, in a press release. “Our drive is to create long-lasting relationships with our residents while maximizing mutual benefits.”

To learn more about the unique partnership, check out the press release on Modern Message and Gables Residential.


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