Open Letter to the Startup Community: What launchDFW is All About

Dallas – Fort Worth Startups. Period. Our mission is to find, promote and connect startups all over the metroplex with the people who want to be plugged in to the community.

First let me address a couple of things.

I’ve heard both directly, and indirectly, some criticism of launchDFW of late. Some of it for me running the site while I’ve been living in Peru for the past 7 months and some of it for a few of the stories we’ve chosen to cover.

To the first point, I totally understand and accept that criticism. It’s also been much more difficult for me to run the site without being directly plugged in and in the mix all the time. However, since January, launchDFW now has 4 other writers that have been contributing the majority of the content. These guys are awesome folks who are volunteering their time and effort so that the community can have a news resource. They are doing an amazing job. I am also happy to announce that I will be returning to DFW, most likely in August, to work on a new startup, Cardstr. I am really looking forward to being back in the heart of the community and contributing all I can to it.

To the second point, yes.. we have chosen to publish some stories that might be considered a bit controversial. However, when it comes to news, we believe that we should accurately report what is going on in the community. We are not here to do 100% fluff pieces and always pat everyone on the back. If we see something that needs to be called out, we’ll call it out… and I believe that is the right way to operate.

Now let me back up a bit and tell you how launchDFW got started.

Back in late 2009, Ryan Roberts ( held a few gatherings of local entrepreneurs at his office in Southlake. Folks showed up from Dallas, Fort Worth and places in between. The topic was how can we bring the entire startup community from across the metroplex together online and how can we promote our community to others.

We discussed a lot of ideas and eventually decided it would be great to have a website that was a real hub for the local startup community, but also acted as an ambassador of the community to the “outside world.” We had different folks committing to donate their time/expertise to different things in order to turn the site into reality.

Unfortunately, it didn’t happen like we had planned. People were busy, and no one took a direct leadership role in making it happen.

So, in January of 2010, I decided I would take it on. I bought, set up a wordpress site, whipped together a quick logo and pushed out the first post. launchDFW was in business… at least a portion of the original vision.

launchDFW as it stands today is a news blog about the goings on in the startup community here in the metroplex. We do our best to cover the latest startups, update you as to what they’ve been working on, and keep you up to speed on the latest events, etc. This, however, is just a small portion of what we want launchDFW to be.

The full vision for launchDFW is ambitious. We want to have Crunchbase- style profiles on all the startups, founders, angels and VCs in DFW. We want to have a collection of amazing resources for people to browse who are thinking about founding a company in DFW or wondering why they should.  We want to have a comprehensive events calendar that keeps you updated about everything going on, in one place. We want to have a job board where local startups can post their opportunities and local talent can post their resumes. We want to have a community section that gives founders a place to interact online, share information, connect and learn. We want to have an amazing site that extols the virtues and strengths of our community and is the go-to place online for everything startups in DFW.

Eventually, we would also love to start putting on events for the community.

As you can see, it’s a big task and we need your help and support. Over the coming weeks and months we’ll be sharing more of our vision with you, and ask that you participate in moving launchDFW forward. We believe this is a community resource, and should be heavily influenced by what you all want and need. We will also be looking for people willing to commit to helping us build launchDFW 2.0 for the community.

If you are interested in helping or if you have ideas/suggestions, you can contact us through the website, or email bradley[at]

I really appreciate all the people who have supported launchDFW thus far, whether it be in promoting the site to others in the community or letting us interview you about your startup, or tipping us to news. Thank you.

I am really excited about the future of launchDFW and serving our startup community even better.

— Bradley Joyce

  • Bradley is the founder of LAUNCH DFW and an avid proponent/supporter of the DFW Startup Community. Bradley is also the founder of Skyrise, a community, communications and concierge platform for commercial office buildings.

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